Private label

Private label production under your own brand

For brands that sell under their own name: the garment is produced to your spec and leaves the factory carrying your labels, not ours.

What private label covers

Private label is a labelling and documentation arrangement on top of production. The garment can come from a semi-custom style or a full-custom development; what changes is what is sewn in, attached and printed, and who is named on the documents.

We produce for wholesale, retail own-brand and direct-to-consumer labels. The brand on the garment is yours throughout; asloom does not appear on the label, the hangtag or the packaging unless you ask for a production credit.

What we produce under your label

Woven and printed labels

Main label, size label and care label to your artwork and the rules of the destination market.

Hangtags and tickets

Supplied by you or produced to your artwork, attached to your instruction.

Packaging

Polybags, cartons and carton marks to your packing list.

Artwork placement

Decoration position and size confirmed on the spec sheet before sampling.

From artwork to bulk

  1. 01

    Brand pack

    Send label artwork, care-label content, hangtag files and packing instructions as one pack.

  2. 02

    Proof and spec sheet

    Artwork is placed on the spec sheet with position and size. You approve the sheet, not a verbal description.

  3. 03

    Sample with labels

    The prototype carries your labels and trims where the stage allows, so the handover is reviewed before bulk.

  4. 04

    Bulk and documents

    Bulk is labelled and packed to the approved sheet. Commercial documents name the parties set in the order contract.

Who owns what

Who owns what
Brand assets Yours; artwork and labels are used only for your order
Pattern and grade rules Ownership set in the order agreement
Approved sample Retained as the bulk reference
Production records Available on request with the shipment

Private-label questions

Can you produce a small first run under our label?
The minimum follows the fabric and the colour, as on any style. Private label changes the labelling and the documentation, not the production minimum, so the figure is quoted for your style and colour.
Do you sell our styles to other buyers?
Pattern ownership and exclusivity are set in the order agreement. If exclusivity is a requirement, say so before the quotation so it is written into the terms rather than assumed.

Send your brand pack with the style brief

Label artwork, care-label content and packing instructions can come with the first enquiry. We reply with feasibility and a quotation.

Request a quote